Here are a few suggestions for finding new clients for your property management business that you may not have used. Give one a try, you may be surprised at the results.
Local County Records
Buy the eviction list from your local county civil records office. Direct mail the owners of the properties and tell them about your services. It’s a good idea to emphasis your tenant screening capabilities. Owners who are in the middle of an eviction are often very receptive.
HOA’s
Foreclosures are as prevalent in the condo sector as they are in the rest of the real estate market. HOA’s are foreclosing on properties and in need of property management providers to manage them. Contact your local associations and let them know you want to work with them.
Google Pay Per Click
Almost everyone starts their search online and the best way to get noticed is to be on the first page of search results. Getting there organically through good SEO on your site can be a struggle and takes hard work.
You can jump to the top of the page with pay per click, or PPC, advertising with Google Adwords.
Whenever a search is done on one of your specified keyword phrases, for example “property management in Los Angeles,” your site is at the top.
You only pay when they click to visit your site and you can adjust the spend budget every month.
This may sound expensive but can be much less than the fees associated with lead generating services. If the PPC ad campaign results in one or two good leads the cost will be covered.
What are your favorite prospecting methods? Do you have any unusual ones to share?